This paper aims to investigate the market access (MA) of ethical drugs, the underlying public-private interaction (PPI) between pharmaceutical companies and public actors, and the implications for the sustainability of the health system.
Bridges to sustainable health systems: Public-private interaction for market access / Guercini Simone; Milanesi Matilde; Runfola Andrea. - In: THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. - ISSN 0885-8624. - ELETTRONICO. - (2020), pp. 1-11. [10.1108/JBIM-11-2019-0475]
Bridges to sustainable health systems: Public-private interaction for market access
Guercini Simone;Milanesi Matilde;
2020
Abstract
This paper aims to investigate the market access (MA) of ethical drugs, the underlying public-private interaction (PPI) between pharmaceutical companies and public actors, and the implications for the sustainability of the health system.
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