This paper aims to investigate the market access (MA) of ethical drugs, the underlying public-private interaction (PPI) between pharmaceutical companies and public actors, and the implications for the sustainability of the health system.

Bridges to sustainable health systems: Public-private interaction for market access / Guercini Simone; Milanesi Matilde; Runfola Andrea. - In: THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. - ISSN 0885-8624. - ELETTRONICO. - (2020), pp. 1-11. [10.1108/JBIM-11-2019-0475]

Bridges to sustainable health systems: Public-private interaction for market access

Guercini Simone;Milanesi Matilde;
2020

Abstract

This paper aims to investigate the market access (MA) of ethical drugs, the underlying public-private interaction (PPI) between pharmaceutical companies and public actors, and the implications for the sustainability of the health system.
2020
1
11
Goal 9: Industry, Innovation, and Infrastructure
Guercini Simone; Milanesi Matilde; Runfola Andrea
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1196955
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