The paper analyses the role of creativity in the development of business relationships
Creativity in IMP thinking: a resource interaction perspective / Roberta Bocconcelli; Alessando Pagano; Silvia Ranfagni. - ELETTRONICO. - (2020), pp. 1-7. ( 36th IMP Annual Conference örebro – Sweden 3-4 september).
Creativity in IMP thinking: a resource interaction perspective
Silvia Ranfagni
2020
Abstract
The paper analyses the role of creativity in the development of business relationships
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