The paper investigates the role of authenticity as driver of internationalization
Expressing and embedding local authenticity in family business as a driver of internationalization: case studies of Italian brands / Silvia Ranfagni; Andrea Runfola; Daria Sarti. - ELETTRONICO. - (2018), pp. 1-18. (Intervento presentato al convegno Convegno EURAM tenutosi a Reykjavik nel 19-22 June).
Expressing and embedding local authenticity in family business as a driver of internationalization: case studies of Italian brands
Silvia Ranfagni;Andrea Runfola;Daria Sarti
2018
Abstract
The paper investigates the role of authenticity as driver of internationalization
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