The new «task environment» populated by automation and artificial intelligence even now requires shifting attention from the technology to the actor’s adaptation. This particularly affects market cognition and therefore strategic marketing players.
The actor or the machine? The strategic marketing decision-maker facing digitalization / Guercini Simone. - In: MICRO & MACRO MARKETING. - ISSN 1121-4228. - ELETTRONICO. - (2020), pp. 3-7.
The actor or the machine? The strategic marketing decision-maker facing digitalization
Guercini Simone
2020
Abstract
The new «task environment» populated by automation and artificial intelligence even now requires shifting attention from the technology to the actor’s adaptation. This particularly affects market cognition and therefore strategic marketing players.
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