Nowadays, companies operating in different markets are re-thinking their business model in order to increase their environmental sustainability. In the fashion industry, an unexplored way to address environmental problem is the introduction of a sustainable-oriented service to the traditional production and distribution processes, with the establishment of the so-called Product Service System (PSS). This paper presents the preliminary results of an ongoing research on the definition of a new business model for the fashion industry, related to the possibility to rent a specific item (i.e. a bag, a shoe, a dress) using different channels (i.e. store, e-commerce etc..). SErvice Engineering Methodology (SEEM) and hybrid simulation have been used in order to define and assess the proposed model. AnyLogic® has been used in order to validate the model, composed by a traditional discrete event representation of a store and an agent-based part, where the Persona model has been introduced in order to describe the behaviour of the customer.
Design Product Service Systems by using hybrid simulation: a case study in the fashion industry / Fani V.; Pirola F.; Pezzotta G.; Bandinelli R.; Bindi B.. - In: ...SUMMER SCHOOL FRANCESCO TURCO. PROCEEDINGS. - ISSN 2283-8996. - STAMPA. - (2021), pp. 1-7. (Intervento presentato al convegno 26th Summer School Francesco Turco, 2021 nel 2021).
Design Product Service Systems by using hybrid simulation: a case study in the fashion industry
Fani V.;Bandinelli R.;Bindi B.
2021
Abstract
Nowadays, companies operating in different markets are re-thinking their business model in order to increase their environmental sustainability. In the fashion industry, an unexplored way to address environmental problem is the introduction of a sustainable-oriented service to the traditional production and distribution processes, with the establishment of the so-called Product Service System (PSS). This paper presents the preliminary results of an ongoing research on the definition of a new business model for the fashion industry, related to the possibility to rent a specific item (i.e. a bag, a shoe, a dress) using different channels (i.e. store, e-commerce etc..). SErvice Engineering Methodology (SEEM) and hybrid simulation have been used in order to define and assess the proposed model. AnyLogic® has been used in order to validate the model, composed by a traditional discrete event representation of a store and an agent-based part, where the Persona model has been introduced in order to describe the behaviour of the customer.File | Dimensione | Formato | |
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