https://doi.org/10.15444/GFMC2021.04.01.03.

Measuring customer engagement on social media: towards a more qualitative and comprehensive approach / Boujena, O.. - ELETTRONICO. - (2021), pp. 0-0. (Global Fashion Management Conference at Seoul (Virtual conference ) [10.15444/GFMC2021.04.01.03].

Measuring customer engagement on social media: towards a more qualitative and comprehensive approach

Donvito R.;Aiello G.;Mazzoli V.
2021

Abstract

https://doi.org/10.15444/GFMC2021.04.01.03.
2021
2021 Global Fashion Management Conference at Seoul (Virtual conference)
Global Fashion Management Conference at Seoul (Virtual conference
Boujena, O, Godey, B., Ulrich, I., Manthiou, A., Pederzoli, D., Donvito, R., Aiello, G., Mazzoli, V.
4b - Riassunto in atti di congresso
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1281324
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