This study aims to investigate consumer preferences for social sustainability labeling for wine. We explored the potential demand for a fair labor label that certifies wineproduced through the fair treatment of workers in Italy, since the exploitation of migrant labor has become a pre-eminent issue in the country. We conducted a choiceexperiment on a sample of 500 consumers. Results indicated that they were willing to pay a considerable pre-mium for wine produced by wineries that respects workers' rights and that there is a wide heterogeneity in consumer preferences for sustainability labeling according to the different dimensions underlying the label.

Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim / Piracci, Giovanna, Boncinelli, Fabio, Casini, Leonardo. - In: APPLIED ECONOMIC PERSPECTIVES AND POLICY. - ISSN 2040-5804. - ELETTRONICO. - 44:(2022), pp. 1742-1761. [10.1002/aepp.13260]

Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim

Piracci Giovanna
;
Boncinelli Fabio;Casini Leonardo
2022

Abstract

This study aims to investigate consumer preferences for social sustainability labeling for wine. We explored the potential demand for a fair labor label that certifies wineproduced through the fair treatment of workers in Italy, since the exploitation of migrant labor has become a pre-eminent issue in the country. We conducted a choiceexperiment on a sample of 500 consumers. Results indicated that they were willing to pay a considerable pre-mium for wine produced by wineries that respects workers' rights and that there is a wide heterogeneity in consumer preferences for sustainability labeling according to the different dimensions underlying the label.
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1742
1761
Piracci, Giovanna, Boncinelli, Fabio, Casini, Leonardo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/1289385
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