The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main categories of actors, their role for MA and the content of the interaction, adopting an industrial marketing approach.
Network interactions for pharmaceutical market access: findings from an explorative research / Runfola A.; Guercini S.; Milanesi M.;. - In: THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. - ISSN 0885-8624. - ELETTRONICO. - 36:(2021), pp. 174-186. [10.1108/JBIM-07-2020-0371]
Network interactions for pharmaceutical market access: findings from an explorative research
Runfola A.;Guercini S.;Milanesi M.
2021
Abstract
The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main categories of actors, their role for MA and the content of the interaction, adopting an industrial marketing approach.
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