The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main categories of actors, their role for MA and the content of the interaction, adopting an industrial marketing approach.

Network interactions for pharmaceutical market access: findings from an explorative research / Runfola A.; Guercini S.; Milanesi M.;. - In: THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. - ISSN 0885-8624. - ELETTRONICO. - 36:(2021), pp. 174-186. [10.1108/JBIM-07-2020-0371]

Network interactions for pharmaceutical market access: findings from an explorative research

Runfola A.;Guercini S.;Milanesi M.
2021

Abstract

The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main categories of actors, their role for MA and the content of the interaction, adopting an industrial marketing approach.
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Runfola A.; Guercini S.; Milanesi M.;
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/1291130
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