Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic. Through a survey on 284 patients, we investigate the effect of digital technologies and fear for COVID-19 on patients’ trust toward general practitioners (GPs). Results show that whether the relationship with the GP takes place in the usual way (in person or by telephone) or using digital technologies, there is no significant relationship with trust.
Exploring patients’ trust toward general practitioners (GPs) during COVID-19 pandemic / Sabina De Rosis, Laura Grazzini, Milena Vainieri, Francesca Pennucci, Gaetano Aiello. - ELETTRONICO. - (2022), pp. 1-7. (Intervento presentato al convegno XIX Convegno Annuale della Società Italiana Marketing - Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing tenutosi a Salerno nel 20-21 Ottobre 2022).
Exploring patients’ trust toward general practitioners (GPs) during COVID-19 pandemic.
Laura Grazzini
;Gaetano Aiello
2022
Abstract
Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic. Through a survey on 284 patients, we investigate the effect of digital technologies and fear for COVID-19 on patients’ trust toward general practitioners (GPs). Results show that whether the relationship with the GP takes place in the usual way (in person or by telephone) or using digital technologies, there is no significant relationship with trust.
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