GRAZZINI, LAURA
GRAZZINI, LAURA
Scienze per l'Economia e l'Impresa
A comprehensive examination of digital retailing: A text-mining review and research agenda
2024 Schweiger, Elisa B.; Vannucci, Virginia; Mazzoli, Valentina; Grazzini, Laura; Roggeveen, Anne L.; Grewal, Dhruv; Donvito, Raffaele; Aiello, Gaetano
A Deep Dive into Consumer-Influencer Parasocial Relationships: An Analysis of Dynamic Trajectories
2025 Valentina Mazzoli, Lia Zarantonello, Laura Grazzini, Soulaima Mouawad
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
2015 G. Aiello; R. Donvito; D. Pederzoli; B. Godey; L. Grazzini; B. Wagner; J. Wilson; C. Halliburton; I. Shokola
Art-based stimuli for consumer research emotion expression
2021 Laura Grazzini, Rebecca Pera, Andrea Lombardi
Balancing Act: The Impact of Product-Oriented Sustainability Information on Consumer Responses
2024 Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku
BEING GREEN IS A MATTER OF IMPLICIT ATTITUDES AND MIND-SET. AN APPLICATION OF IMPLICIT ASSOCIATION TEST AND CONSTRUAL LEVEL THEORY ON SUSTAINABLE CONSUMPTION.
2016 Laura Grazzini
Brand reputation and Customer equity in global environment:a theoretical framework.
2012 G.Aiello;R.Donvito;L.Grazzini
Branding, retailing e Made in: gli esiti di una ricerca empirica sull’internazionalizzazione delle imprese del Made in Italy nei mercati francese e russo
2013 G. Aiello; R. Donvito; L. Grazzini
Cakes in plastic: A study of implicit associations of compostable bio-based versus plastic food packaging
2022 Koenig-Lewis N.; Grazzini L.; Palmer A.
Celebrity endorsement negative publicity: Explaining consumers’ reactions to the decision to drop or stay with the offensive celebrity endorser
2022 Valentina Mazzoli, Laura Grazzini, Raffaele Donvito, Lia Zarantonello
Consumers’ Reaction to Brands Political Activity
2019 Valentina Mazzoli, Laura Grazzini, Diletta Acuti, Raffaele Donvito
CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY
2024 Costanza Dasmi, Raffaele Frustaci, Laura Grazzini, Gaetano Aiello
Customers’ Willingness to Disclose Personal Information throughout theCustomer Purchase Journey in Retailing: The Role of Perceived Warmth
2020 Gaetano Aiello; Raffaele Donvito; Diletta Acuti; Laura Grazzini; Valentina Mazzoli; Virginia Vannucci; Giampaolo Viglia
Dashed expectations in service experiences. Effects of robots human-likeness on customers' responses
2023 Grazzini, L; Viglia, G; Nunan, D
Decoding Green Consumerism: Trends, Theories, and Implications of Labelling and Sustainable Packaging in Food Retail
2024 Martina Columbano, Valentina Sbrolli, Laura Grazzini, Cristina Zerbini
Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development
2016 Aiello, G.; Donvito R.; Acuti D.; Mazzoli V.; Grazzini, L.
Does personality congruence explain luxury brand attachment? The results of an international research study
2020 Raffaele Donvito; Gaetano Aiello; et alia
EXPLORING ENGAGEMENT THROUGH THE HEALTHCARE USERS' NARRATIVES ALONG THEIR JOURNEY
2023 Sabina De Rosis, Marzia C. Severino, Laura Grazzini, Francesca Pennucci, Gaetano Aiello
EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC.
2023 Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Milena Vainieri, Gaetano Aiello
Exploring patients’ trust toward general practitioners (GPs) during COVID-19 pandemic.
2022 Sabina De Rosis, Laura Grazzini, Milena Vainieri, Francesca Pennucci, Gaetano Aiello