GRAZZINI, LAURA
GRAZZINI, LAURA
Scienze per l'Economia e l'Impresa
A comprehensive examination of digital retailing: A text-mining review and research agenda
2024 Schweiger, Elisa B.; Vannucci, Virginia; Mazzoli, Valentina; Grazzini, Laura; Roggeveen, Anne L.; Grewal, Dhruv; Donvito, Raffaele; Aiello, Gaetano
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
2015 G. Aiello; R. Donvito; D. Pederzoli; B. Godey; L. Grazzini; B. Wagner; J. Wilson; C. Halliburton; I. Shokola
BEING GREEN IS A MATTER OF IMPLICIT ATTITUDES AND MIND-SET. AN APPLICATION OF IMPLICIT ASSOCIATION TEST AND CONSTRUAL LEVEL THEORY ON SUSTAINABLE CONSUMPTION.
2016 Laura Grazzini
Brand reputation and Customer equity in global environment:a theoretical framework.
2012 G.Aiello;R.Donvito;L.Grazzini
Branding, retailing e Made in: gli esiti di una ricerca empirica sull’internazionalizzazione delle imprese del Made in Italy nei mercati francese e russo
2013 G. Aiello; R. Donvito; L. Grazzini
Cakes in plastic: A study of implicit associations of compostable bio-based versus plastic food packaging
2022 Koenig-Lewis N.; Grazzini L.; Palmer A.
Consumers’ Reaction to Brands Political Activity
2019 valentina mazzoli, laura grazzini, diletta acuti, raffaele donvito
Customers’ Willingness to Disclose Personal Information throughout theCustomer Purchase Journey in Retailing: The Role of Perceived Warmth
2020 Gaetano Aiello; Raffaele Donvito; Diletta Acuti; Laura Grazzini; Valentina Mazzoli; Virginia Vannucci; Giampaolo Viglia
Dashed expectations in service experiences. Effects of robots human-likeness on customers' responses
2023 Grazzini, L; Viglia, G; Nunan, D
Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development
2016 Aiello, G.; Donvito R.; Acuti D.; Mazzoli V.; Grazzini, L.
Exploring patients’ trust toward general practitioners (GPs) during COVID-19 pandemic.
2022 Sabina De Rosis, Laura Grazzini, Milena Vainieri, Francesca Pennucci, Gaetano Aiello
Exploring the role of digital technologies on patients’ engagement.
2022 Gaetano Aiello, Raffaele Donvito, Raffele Frustaci, Laura Grazzini, Sabina De Rosis, Milena Vainieri
Facing the Global Customer
2023 Aiello, Gaetano; Grazzini, Laura; Nachaeva, Olga; Dasmi, Costanza
Fashion luxury brands through online brand associations
2016 Aiello, G; Donvito, R; Mazzoli, V; Grazzini, L.
Guest editorial: Favoring fieldwork makes marketing more meaningful
2023 Otterbring, Tobias; Viglia, Giampaolo; Grazzini, Laura; Das, Gopal
How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue
2022 Dasmi C.; Acuti D.; Grazzini L.; Aiello G.
Il mercato francese ed il mercato russo dei beni ad alto valore simbolico
2013 G. Aiello; R. Donvito; L. Grazzini
IL RAPPORTO TRA MARCA E “MADE IN” NELLA VALORIZZAZIONE DEI PROCESSI DI SVILUPPO INTERNAZIONALE: GLI ESITI DI UNA CASE ANALYSIS RELATIVA A POLTRONA FRAU
2014 G. Aiello; R. Donvito; L. Grazzini; V. Mazzoli
Il retailing internazionale delle imprese del made in Italy: evidenze dal mercato francese e russo
2013 G. Aiello; R. Donvito; L. Grazzini
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets
2014 G. Aiello; R. Donvito; L. Grazzini; B. Godey; D. Pederzoli; B. Wagner; J. Wilson; C. Halliburton