Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic.

EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC / Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Milena Vainieri, Gaetano Aiello. - ELETTRONICO. - (2023), pp. 1-1. (Intervento presentato al convegno 2023 Global Marketing Conference tenutosi a Seul nel July 20-23, 2023).

EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC.

Laura Grazzini;Milena Vainieri;Gaetano Aiello
2023

Abstract

Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic.
2023
2023 Global Marketing Conference
2023 Global Marketing Conference
Seul
Goal 3: Good health and well-being
Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Milena Vainieri, Gaetano Aiello
File in questo prodotto:
File Dimensione Formato  
2023_GMC_1_Page_Abstract_630.docx

Accesso chiuso

Tipologia: Pdf editoriale (Version of record)
Licenza: Tutti i diritti riservati
Dimensione 23.12 kB
Formato Microsoft Word XML
23.12 kB Microsoft Word XML   Richiedi una copia

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1439420
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact