Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic.
EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC / Sabina De Rosis, Laura Grazzini, Francesca Pennucci, Milena Vainieri, Gaetano Aiello. - ELETTRONICO. - (2023), pp. 1-1. (Intervento presentato al convegno 2023 Global Marketing Conference tenutosi a Seul nel July 20-23, 2023).
EXPLORING PATIENTS’ TRUST DURING COVID-19 PANDEMIC.
Laura Grazzini;Milena Vainieri;Gaetano Aiello
2023
Abstract
Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system. Therefore, exploring what determines and what foregoes trust in healthcare system is of paramount importance. This study aims to fill this gap by exploring the role of digital technologies on patients’ trust toward general practitioners (GPs), during Covid-19 pandemic.| File | Dimensione | Formato | |
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