Over the last 10 years, patient engagement in health research has emerged as the next evolution in healthcare research. However, limited evidence about the clear role and scope of patient engagement in health research and a lack of evidence about its impact have influenced the uptake, implementation and ongoing evolution of patient engagement. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and the role of digital technologies in fostering patients’ engagement.
Exploring the role of digital technologies on patients’ engagement / Gaetano Aiello, Raffaele Donvito, Raffele Frustaci, Laura Grazzini, Sabina De Rosis, Milena Vainieri. - ELETTRONICO. - (2022), pp. 1-7. ( XIX Convegno Annuale della Società Italiana Marketing - Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing Salerno 20-21 Ottobre 2022).
Exploring the role of digital technologies on patients’ engagement.
Gaetano Aiello;Raffaele Donvito;Laura Grazzini;
2022
Abstract
Over the last 10 years, patient engagement in health research has emerged as the next evolution in healthcare research. However, limited evidence about the clear role and scope of patient engagement in health research and a lack of evidence about its impact have influenced the uptake, implementation and ongoing evolution of patient engagement. This study aims to fill this gap by exploring the role of Italian patients’ engagement as perceived by health experts and the role of digital technologies in fostering patients’ engagement.
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