Dimenticare il presente, monetizzare il futuro: una teoria del fallimento nell'era digitale

Failure in our society is an habitual experience; nevertheless, it does not represent a self-evident quality in human plans, but it is a political and cultural judgment. They are conceived of it Arjun Appadurai and Neta Alexander which in Failure, their last work, try to show the ways by which failure as a cultural fact is naturalized in our society. In particular, they are interested in the two representative cultural systems of capitalism in the digital age: the Silicon Valley and Wall Street. By examining experiences of financial and technological failures, such as debt, disconnection, technological gaps, the authors try to understand why these moments are internalized by individuals in order to attribute them to themselves than to Silicon Valley or Wall Street, or in general to economical, political and cultural systems. To answer this question, Appadurai and Alexander build a theory of habitual and strategic failure, according to which global era capitalism produces and monetizes the experience of failure by building a machine of broken promises aimed at denying and discussing the existence of failure.