The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in increasing supply chain sustainability overall was the main focus of the study.
Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business / Riccardo Rialti, Anna Marrucci, Lamberto Zollo, Cristiano Ciappei. - In: BRITISH FOOD JOURNAL. - ISSN 0007-070X. - ELETTRONICO. - (2022), pp. 1838-1856.
Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business
Riccardo Rialti;Anna Marrucci;Lamberto Zollo;Cristiano Ciappei
2022
Abstract
The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in increasing supply chain sustainability overall was the main focus of the study.
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