ZOLLO, LAMBERTO
ZOLLO, LAMBERTO
Scienze per l'Economia e l'Impresa
3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES
2015 Marzi, Giacomo; Zollo, Lamberto; Boccardi, Andrea
Additive Manufacturing in SMEs: Empirical Evidences from Italy
2018 Marzi, Giacomo; Zollo, Lamberto; Boccardi, Andrea; Ciappei, Cristiano
Assessing the Impact of Big Data on Large Organizations’ Strategies
2019 Rialti, Riccardo; Faraoni, Monica; Zollo, Lamberto; Pieraccini, Irene
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
2022 Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi, Cristiano Ciappei
Big Data Analytics Capabilities and Performance: Evidence from a Moderated Multi-Mediation Model
2019 Riccardo Rialti, Lamberto Zollo, Alberto Ferraris, Ilan Alon
Big Data Analytics Capabilities, Ambidexterity and Performance: Empirical Evidences from European Large Organizations
2019 Riccardo Rialti, Lamberto Zollo, Alberto Ferraris, Ilan Alon
BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY
2020 Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon
Bricolage and Social Entrepreneurship to Address Emergent Social Needs: A “Deconstructionist” Perspective
2018 Zollo, Lamberto; Rialti, Riccardo; Ciappei, Cristiano; Boccardi, Andrea
Celebrity endorsement e percezione di autenticità nella comunicazione del brand: alcune prospettive di studio
2021 RANFAGNI SILVIA, BECAGLI CLAUDIO, ZOLLO LAMBERTO, RIALTI RICCARDO
Co-creation experiences in social media brand communities
2018 Rialti, Riccardo; Caliandro, Alessandro; Zollo, Lamberto; Ciappei, Cristiano
Combining online market research methods for investigating brand alignment: the case of Nespresso
2021 Ranfagni Silvia, Faraoni Monica, Zollo Lamberto, Vannucci Virginia
Comprendere gli elementi intangibili dell’esperienza turistica heritage: una ricerca netnografica
2016 Giacomo Marzi; Michele Marsocci; Lamberto Zollo; Andrea Boccardi
Creating shared-value in the digital era: The role of donation-based crowdfunding
2019 Maria Carmen Laudano; Lamberto Zollo; Cristiano Ciappei; Vincenzo Zampi
CUSTOMER SACRED EXPERIENCE AND STRATEGIC POSITIONING OF LUXURY BRAND
2015 Ciappei, Cristiano; Zollo, Lamberto; Boccardi, Andrea
CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM
2016 Ciappei, Cristiano; Zollo, Lamberto; Boccardi, Andrea; Rialti, Riccardo
Developing software beyond customer needs and plans: an exploratory study of its forms and individual-level drivers
2019 Bianchi, Mattia; Marzi, Giacomo; Zollo, Lamberto; Patrucco, Andrea
DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS
2019 Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri
DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION
2016 Rialti, R; Zollo, L.; Ciappei, C.; Laudano, Maria Carmen
Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business
2022 Riccardo Rialti, Anna Marrucci, Lamberto Zollo, Cristiano Ciappei
DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS
2019 Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti