BRAND AUTHENTICITY AND CREDIBILITY

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY / Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon. - ELETTRONICO. - (2020), pp. 1-1. (Intervento presentato al convegno 2020 GLOBAL MARKETING CONFERENCE AT SEOUL).

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni;Claudio Becagli;Lamberto Zollo;Riccardo Rialti;
2020

Abstract

BRAND AUTHENTICITY AND CREDIBILITY
2020
Global Fashion Management Conference
2020 GLOBAL MARKETING CONFERENCE AT SEOUL
Goal 12: Responsible consumption and production
Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1208576
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