Consumers can contribute to the sustainability of the agri-food system by choosing products and performing behaviors that are environmentally, socially, and economically friendly. They are increasingly interested in buying organic, short supply chain, and local food. In this sense, food attributes such as origin, production process, and nutritional characteristics become essential in guiding their purchasing decisions. Marketing tools such as labeling schemes and information campaigns play a key role in facilitating consumers in their food choices. The analysis of consumer preferences is a fundamental phase in the development of strategies for sustainable agriculture and food marketing. The information frame that the numerous studies conducted in this field have generated to date, however, risks being undermined by the advent of COVID-19. This new context indeed brings to the attention of researchers the question of the possible variation in the preferences and purchasing behavior of consumers. In light of this event of a global magnitude, it appears particularly interesting to analyze the effects on consumers’ preferences, and their habits, in view of identifying new models of sustainable marketing, capable of steering consumption toward products with a lesser environmental impact and, at the same time, to support the local agriculture and food sector.

Sustainable Marketing and Consumers' Food Preference / Scozzafava, G; Mauracher, C; Gerini, F. - In: SUSTAINABILITY. - ISSN 2071-1050. - ELETTRONICO. - 14:(2022), pp. 8360.1-8360.3. [10.3390/su14148360]

Sustainable Marketing and Consumers' Food Preference

Scozzafava, G
;
Gerini, F
2022

Abstract

Consumers can contribute to the sustainability of the agri-food system by choosing products and performing behaviors that are environmentally, socially, and economically friendly. They are increasingly interested in buying organic, short supply chain, and local food. In this sense, food attributes such as origin, production process, and nutritional characteristics become essential in guiding their purchasing decisions. Marketing tools such as labeling schemes and information campaigns play a key role in facilitating consumers in their food choices. The analysis of consumer preferences is a fundamental phase in the development of strategies for sustainable agriculture and food marketing. The information frame that the numerous studies conducted in this field have generated to date, however, risks being undermined by the advent of COVID-19. This new context indeed brings to the attention of researchers the question of the possible variation in the preferences and purchasing behavior of consumers. In light of this event of a global magnitude, it appears particularly interesting to analyze the effects on consumers’ preferences, and their habits, in view of identifying new models of sustainable marketing, capable of steering consumption toward products with a lesser environmental impact and, at the same time, to support the local agriculture and food sector.
2022
Scozzafava, G; Mauracher, C; Gerini, F
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1309520
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