The study aims to propose a comprehensive overview of the Omnichannel phenomenon by identifying its theoretical foundations as well as future research directions.
Omnichannel retailing and post-pandemic recovery: building a research agenda / Giada Salvietti, Cristina Ziliani, Christoph Teller, Silvia Ranfagni. - In: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. - ISSN 0959-0552. - ELETTRONICO. - (2022), pp. 1156-1181.
Omnichannel retailing and post-pandemic recovery: building a research agenda
Silvia Ranfagni
2022
Abstract
The study aims to propose a comprehensive overview of the Omnichannel phenomenon by identifying its theoretical foundations as well as future research directions.
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