The paper explore ethical app adoption among Gen Y and Z extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behavior.
Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors / Giovanna Pegan; Silvia Ranfagni; Giacomo Marzi; Patrizia De Luca. - ELETTRONICO. - (2023), pp. 1-6. (Intervento presentato al convegno EMAC Annual Conference 2023).
Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors
Silvia Ranfagni;Giacomo Marzi;
2023
Abstract
The paper explore ethical app adoption among Gen Y and Z extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behavior.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
