The paper explore ethical app adoption among Gen Y and Z extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behavior.
Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors / Giovanna Pegan, Silvia Ranfagni, Giacomo Marzi, Patrizia De Luca. - ELETTRONICO. - (2023), pp. 1-6. (EMAC Annual Conference 2023 ).
Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors
Silvia Ranfagni;Giacomo Marzi;
2023
Abstract
The paper explore ethical app adoption among Gen Y and Z extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behavior.
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