Editorial: Rethinking how firms communicate with society

A robust understanding of social systems within firms is now essential due to its profound impact on sustainable development, business, and workplace health. Furthermore, conceptualising firms as social systems - characterised by the complex environmental dependencies of social communication - is crucial for meaningful technological progress, offering a vital competitive advantage in the era of Artificial Intelligence (AI). Therefore, this Research Topic advances the premise that firms operate as intrinsic social systems, in which social communication plays a pivotal role in driving organisational development within wider society.