The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers’ associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer’s behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media.

Determinants of Intention to Purchase Chicken in Italy: The Role of Consumer Risk Perception and Trust in Different Information Sources / G. STEFANI; A. CAVICCHI; D. ROMANO; A. LOBB. - In: AGRIBUSSINES. - ISSN 1520-6297. - STAMPA. - 24(4):(2008), pp. 523-537. [10.1002/AGR.20177]

Determinants of Intention to Purchase Chicken in Italy: The Role of Consumer Risk Perception and Trust in Different Information Sources

STEFANI, GIANLUCA;ROMANO, DONATO;
2008

Abstract

The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers’ associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer’s behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media.
2008
24(4)
523
537
G. STEFANI; A. CAVICCHI; D. ROMANO; A. LOBB
File in questo prodotto:
File Dimensione Formato  
agribusiness_08.pdf

Accesso chiuso

Tipologia: Altro
Licenza: DRM non definito
Dimensione 182.94 kB
Formato Adobe PDF
182.94 kB Adobe PDF   Richiedi una copia

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/317350
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 50
  • ???jsp.display-item.citation.isi??? 41
social impact