The aim of this paper is to propose an interpretative model about the evolution of the relations between manufacturers and retailers in textile and clothing. The research question is the following one: “in which way manufacturer-retailer interface evolves and which options are available to the agents along this evolution”. The paper is based on a review of the literature to elaborate a set of hypotheses. This set of hypotheses shapes a model which can be tested empirically..
The evolution of the manufacturer-retailer interface in textile and clothing / S.Guercini. - ELETTRONICO. - (2009), pp. 1-31. (Intervento presentato al convegno Global Fashion Marketing. Creative and Innovative Contexts tenutosi a Florence nel November 9th-11th).
The evolution of the manufacturer-retailer interface in textile and clothing
GUERCINI, SIMONE
2009
Abstract
The aim of this paper is to propose an interpretative model about the evolution of the relations between manufacturers and retailers in textile and clothing. The research question is the following one: “in which way manufacturer-retailer interface evolves and which options are available to the agents along this evolution”. The paper is based on a review of the literature to elaborate a set of hypotheses. This set of hypotheses shapes a model which can be tested empirically..
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