The paper analyzes the issue of the evoluti on of territorial networks in a place marketing with particular reference to areas ch aracterized by creativity envelope. The first part of the work focuses on the characters of network in place marketing. The second part presents the characters and the evolutionary dynam ics of territorial networks and the role of marketing in the evolution of the network. The third part of the paper analyzes the theme of creativity and proposes the co ncept of "creative network." In the fourth part, the paper presents a first survey of the theoretical hypot hesis proposed by the an alysis of the creative network in Florence.

Marketing territoriale e network creativi / G.Aiello; R.Donvito; S.Ranfagni. - ELETTRONICO. - (2009), pp. 1-30. ((Intervento presentato al convegno VIII INTERNATIONAL CONGRESS MARKETING TRENDS/ Ecole Supérieure de Commerce de Paris ESCP-EAP tenutosi a Paris nel 15-17 gennaio.

Marketing territoriale e network creativi

AIELLO, GAETANO;DONVITO, RAFFAELE;RANFAGNI, SILVIA
2009

Abstract

The paper analyzes the issue of the evoluti on of territorial networks in a place marketing with particular reference to areas ch aracterized by creativity envelope. The first part of the work focuses on the characters of network in place marketing. The second part presents the characters and the evolutionary dynam ics of territorial networks and the role of marketing in the evolution of the network. The third part of the paper analyzes the theme of creativity and proposes the co ncept of "creative network." In the fourth part, the paper presents a first survey of the theoretical hypot hesis proposed by the an alysis of the creative network in Florence.
VIII International Congress Marketing Trends
VIII INTERNATIONAL CONGRESS MARKETING TRENDS/ Ecole Supérieure de Commerce de Paris ESCP-EAP
Paris
15-17 gennaio
G.Aiello; R.Donvito; S.Ranfagni
File in questo prodotto:
File Dimensione Formato  
Venice-Paris 2009.pdf

Accesso chiuso

Tipologia: Versione finale referata (Postprint, Accepted manuscript)
Licenza: DRM non definito
Dimensione 524.9 kB
Formato Adobe PDF
524.9 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2158/370279
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact