Marketing territoriale e network creativi

The paper analyzes the issue of the evoluti on of territorial networks in a place marketing with particular reference to areas ch aracterized by creativity envelope. The first part of the work focuses on the characters of network in place marketing. The second part presents the characters and the evolutionary dynam ics of territorial networks and the role of marketing in the evolution of the network. The third part of the paper analyzes the theme of creativity and proposes the co ncept of "creative network." In the fourth part, the paper presents a first survey of the theoretical hypot hesis proposed by the an alysis of the creative network in Florence.