Social influence is a key factor in strategic decision making to explain how beliefs, innovations and social norms diffuse and sustain the evolution of organizational forms. We study the network of co-presences and social ties to control for the effect of social influence on contract renewal decisions in a dance club. We monitor the attendance behaviour of dance club members over four years by means of RFID and analyze it through a methodology currently applied in ethology. We find that central nodes are highly stable in the network and the level of commitment of the reference group of co-members significantly impacts on renewal decisions. We discuss how our results can be use to improve customer retention and firm performance in the service sector
Leadership, Social Influence and Network Dynamics: Lessons from the Dance Floor / Giudicati G.; Riccaboni M.; Romiti A.. - ELETTRONICO. - Strategic Management at the Crossroads:(2010), pp. 41-41. (Intervento presentato al convegno 30th Annual International Conference of the Strategic Management Society tenutosi a Roma nel 12-15 settembre).
Leadership, Social Influence and Network Dynamics: Lessons from the Dance Floor
ROMITI, ANNA
2010
Abstract
Social influence is a key factor in strategic decision making to explain how beliefs, innovations and social norms diffuse and sustain the evolution of organizational forms. We study the network of co-presences and social ties to control for the effect of social influence on contract renewal decisions in a dance club. We monitor the attendance behaviour of dance club members over four years by means of RFID and analyze it through a methodology currently applied in ethology. We find that central nodes are highly stable in the network and the level of commitment of the reference group of co-members significantly impacts on renewal decisions. We discuss how our results can be use to improve customer retention and firm performance in the service sectorFile | Dimensione | Formato | |
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