This paper addresses the topic of business network dynamics. Starting with a review of the IMP literature, it aims to shed light on potential relational paths by which a firm may reconfigure its business network. To this end, two main emerging paths are described: integration and substitution. Methodologically, the paper presents and discusses the data collected during a longitudinal case analysis of four Italian textile producers. The main implications for business networks stemming from these emerging relational paths are described. In particular, the main findings from the cases analyzed suggest that business network dynamics should be interpreted in terms of the processes of both business network change and consolidation.

Relational paths in business network dynamics: evidence from the fashion industry / S.Guercini; A.Runfola. - In: INDUSTRIAL MARKETING MANAGEMENT. - ISSN 0019-8501. - ELETTRONICO. - 41:(2012), pp. 807-815. [10.1016/j.indmarman.2012.06.006]

Relational paths in business network dynamics: evidence from the fashion industry

GUERCINI, SIMONE;
2012

Abstract

This paper addresses the topic of business network dynamics. Starting with a review of the IMP literature, it aims to shed light on potential relational paths by which a firm may reconfigure its business network. To this end, two main emerging paths are described: integration and substitution. Methodologically, the paper presents and discusses the data collected during a longitudinal case analysis of four Italian textile producers. The main implications for business networks stemming from these emerging relational paths are described. In particular, the main findings from the cases analyzed suggest that business network dynamics should be interpreted in terms of the processes of both business network change and consolidation.
2012
41
807
815
S.Guercini; A.Runfola
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/643274
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