The article deals with online hotel distribution. Its purpose is to investigate the private sales formula, which has recently emerged as a new business model. Two case studies are presented: Expedia, a leading Internet Distribution System (IDS), and Voyage Privé, a private sales Website. The study highlights the main features of the private sales formula by means of a cross-case comparison between the two travel Websites. The paper ends with some final remarks on the main strengths and weaknesses of the formula as compared to the leading IDS in the online travel market.
New business models in online hotel distribution: Emerging private sales versus leading IDS / A.Runfola; M.Rosati; S.Guercini. - In: SERVICE BUSINESS. - ISSN 1862-8516. - ELETTRONICO. - 7:(2013), pp. 183-205. [10.1007/s11628-012-0150-1]
New business models in online hotel distribution: Emerging private sales versus leading IDS
RUNFOLA, ANDREA;ROSATI, MASSIMO;GUERCINI, SIMONE
2013
Abstract
The article deals with online hotel distribution. Its purpose is to investigate the private sales formula, which has recently emerged as a new business model. Two case studies are presented: Expedia, a leading Internet Distribution System (IDS), and Voyage Privé, a private sales Website. The study highlights the main features of the private sales formula by means of a cross-case comparison between the two travel Websites. The paper ends with some final remarks on the main strengths and weaknesses of the formula as compared to the leading IDS in the online travel market.
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