This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.
New Product Development in the Fashion Industry: An empirical Investigation of Italian Firms / Romeo Bandinelli; Rinaldo Rinaldi; Monica Rossi; Sergio Terzi. - In: INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT. - ISSN 1847-9790. - STAMPA. - 5:(2013), pp. 88-97. [10.5772/56841]
New Product Development in the Fashion Industry: An empirical Investigation of Italian Firms
BANDINELLI, ROMEO;RINALDI, RINALDO;
2013
Abstract
This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.
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