The Perfect Cut: What do Italian Consumers want from their Everyday Beef?

In highly competitive meat markets it is important to understand which attributes are especially valued by consumers. This track session will contribute to a better understanding of consumer preferences for value added meats across different countries and simultaneously address different stages of the food chain by acknowledging factors such as breeding, forage (fat content), meat cuts as well as product labeling and packaging. All papers present current empirical studies from countries such as the U.S., Canada, Germany, Italy and Australia.