This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.
Business relationship crisis and local entrepreneurial community change. A conceptual framework / Guercini S.; Runfola A.. - ELETTRONICO. - (2012), pp. 1-12. (Intervento presentato al convegno , 28th Annual IMP Conference “Combining the social and technological aspects of innovation: relationships and networks” tenutosi a Roma, Italy nel 13-15 September 2012).
Business relationship crisis and local entrepreneurial community change. A conceptual framework
GUERCINI, SIMONE;RUNFOLA, ANDREA
2012
Abstract
This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.I documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.