This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.

Business relationship crisis and local entrepreneurial community change. A conceptual framework / Guercini S.; Runfola A.. - ELETTRONICO. - (2012), pp. 1-12. (Intervento presentato al convegno , 28th Annual IMP Conference “Combining the social and technological aspects of innovation: relationships and networks” tenutosi a Roma, Italy nel 13-15 September 2012).

Business relationship crisis and local entrepreneurial community change. A conceptual framework

GUERCINI, SIMONE;RUNFOLA, ANDREA
2012

Abstract

This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.
2012
Business relationship crisis and local entrepreneurial community change. A conceptual framework
, 28th Annual IMP Conference “Combining the social and technological aspects of innovation: relationships and networks”
Roma, Italy
13-15 September 2012
Guercini S.; Runfola A.
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/842743
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