This paper deals with serendipity in business relationship beginning. The paper results concern the understanding of the unplanned development of the relationship and the opportunities that may arise from the conception of an interactive view of serendipity. The paper shows findings emerging from a longitudinal case study in the mechanical industry. The paper provides a conceptualization of serendipity which is useful for understanding business relationship beginning. In fact, the main contribution of the paper is to point out a different perspective of relationship start.
Serendipity in business relationship beginning / Perna A.; Runfola A.; Guercini S.; Gregori G.L.. - ELETTRONICO. - (2013), pp. 1-14. (Intervento presentato al convegno 29th Annual IMP Conference “Building and managing relationships in a global network: challenges and necessary capabilities” tenutosi a Atlanta, Georgia, USA nel 30th August - 2nd September 2013).