Decision making during the initial design stages result particularly crucial because of the relevance of the Fuzzy Front End in light of achieving successful product development projects. The situation is even complicated by great uncertainty and lack of information. According to the above criticalities, the paper proposes a quantitative approach to support the preliminary selection of design alternatives. It evaluates the expected success probability of sustainable and feasible incrementally and radically innovative products by considering their basic drivers to engender customer value.

Supporting the choice of design alternatives underlying incremental and radical innovations / Y. Borgianni; F. Rotini. - ELETTRONICO. - (2014), pp. 1463-1472. (Intervento presentato al convegno International Design Conference - DESIGN 2014 tenutosi a Dubrovnik - Croatia nel May 19 - 22, 2014).

Supporting the choice of design alternatives underlying incremental and radical innovations

BORGIANNI, YURI;ROTINI, FEDERICO
2014

Abstract

Decision making during the initial design stages result particularly crucial because of the relevance of the Fuzzy Front End in light of achieving successful product development projects. The situation is even complicated by great uncertainty and lack of information. According to the above criticalities, the paper proposes a quantitative approach to support the preliminary selection of design alternatives. It evaluates the expected success probability of sustainable and feasible incrementally and radically innovative products by considering their basic drivers to engender customer value.
2014
Proceedings of the 13th International Design Conference DESIGN 2014
International Design Conference - DESIGN 2014
Dubrovnik - Croatia
May 19 - 22, 2014
Y. Borgianni; F. Rotini
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/862496
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