This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets / G. Aiello, R. Donvito, L. Grazzini, B. Godey, D. Pederzoli, B. Wagner, J. Wilson, C. Halliburton. - ELETTRONICO. - (2014), pp. 1-13. (13rd International Marketing Trends Conference Venice January 24-25 2014).
International Retailing of ‘Made in Italy’ Products: the Results of an Observational Research Study in French and UK markets
AIELLO, GAETANO;DONVITO, RAFFAELE;GRAZZINI, LAURA;
2014
Abstract
This paper analyzes the internationalization process towards European markets of Italian firms producing high symbolic value goods (fashion, furniture, food sectors).
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