The paper deals with the University Brand Personality concept and presents the results of an Exploratory Research about the University of Florence

University Brand Personality: an Exploratory Research about the University of Florence / R.Donvito; G.Aiello; B.Bertaccini; L.Grazzini. - ELETTRONICO. - (2013), pp. 1-7. (Intervento presentato al convegno 4th EMAC Regional Conference tenutosi a Saint Petersburg, Russia nel September 25-27, 2013).

University Brand Personality: an Exploratory Research about the University of Florence

DONVITO, RAFFAELE
;
AIELLO, GAETANO;BERTACCINI, BRUNO;L. Grazzini
2013

Abstract

The paper deals with the University Brand Personality concept and presents the results of an Exploratory Research about the University of Florence
2013
Marketing Theory Challenges in Emerging Societies
4th EMAC Regional Conference
Saint Petersburg, Russia
September 25-27, 2013
Goal 4: Quality education
R.Donvito; G.Aiello; B.Bertaccini; L.Grazzini
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/957846
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