The paper deals with the University Brand Personality concept and presents the results of an Exploratory Research about the University of Florence
University Brand Personality: an Exploratory Research about the University of Florence / R.Donvito; G.Aiello; B.Bertaccini; L.Grazzini. - ELETTRONICO. - (2013), pp. 1-7. (Intervento presentato al convegno 4th EMAC Regional Conference tenutosi a Saint Petersburg, Russia nel September 25-27, 2013).
University Brand Personality: an Exploratory Research about the University of Florence
DONVITO, RAFFAELE
;AIELLO, GAETANO;BERTACCINI, BRUNO;L. Grazzini
2013
Abstract
The paper deals with the University Brand Personality concept and presents the results of an Exploratory Research about the University of FlorenceFile in questo prodotto:
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