FARAONI, MONICA

FARAONI, MONICA  

Scienze per l'Economia e l'Impresa  

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Titolo Data di pubblicazione Autore(i) File
A research approach to combine brand alignment with social engagement: an insight into online fashion communities 2020 CLAUDIO BECAGLI, SILVIA RANFAGNI, MONICA FARAONI
Assessing the Impact of Big Data on Large Organizations’ Strategies 2019 Rialti, Riccardo; Faraoni, Monica; Zollo, Lamberto; Pieraccini, Irene
BE SOCIAL AND BE TUNED EVALUATE YOUR BRANDS IN ONLINE COMMUNITIES 2017 Ranfagni, Silvia; Faraoni, Monica
Brand personality alignment and consumer engagement to define competitive positioning in online fashion communities:an interdisciplinary methodology 2015 Faraoni, Monica; Crawford, Belinda; Ranfagni, Silvia
Brand personality nelle comunità online 2016 Ranfagni, Silvia; Faraoni, Monica; Crawford, BELINDA BLANCHE
Branding your identity online! The importance of the family dimension for Italian family wine businesses’ foreign turnover 2020 FARAONI, MONICA; DEVIGILI, MATTEO; CASPRINI, ELENA; PUCCI, TOMMASO; ZANNI, LORENZO
Cambiamento tecnologico e dinamiche relazionali d'impresa: approcci teorici e strumenti interpretativi 1998 M. FARAONI
Combining online market research methods for investigating brand alignment: the case of Nespresso 2021 Ranfagni Silvia, Faraoni Monica, Zollo Lamberto, Vannucci Virginia
Come adottare i sistemi di e-procurement in imprese di media-grande dimensione: il caso Galileo Avionica Spa 2009 Faraoni, Monica; Romagnoli, L.; Milazzi, M.; Pronti, V.
Consumer wine perceptions in the brand origin framework: the role of product market value 2016 Monica, Faraoni; Tommaso, Pucci; Lorenzo, Zanni; Samule, Rabino
Digital etnography and text mining: an intersectorial quali-quantitative method to leverage marketing and management studies 2021 monica faraoni; silvia ranfagni
Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines 2017 Faraoni, Monica; Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo
DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS 2019 Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti
E-supply chain management: an order processing system in the textile industry 2002 M. Faraoni; A. Paci
Elementi di analisi della dimensione e della qualità dell’offerta ricettiva di Firenze 2001 M. FARAONI
Evaluating brands in online communities: it's not just a matter of engagement 2018 RANFAGNI SILVIA, FARAONI MONICA, BECAGLI CLAUDIO
Exploring consumer behavior in the music industry. Empirical evidence from Spotify premium users 2020 claudio becagli; sara de masi; monica faraoni; lamberto zollo
Exploring e-Loyalty Antecedents in B2C e-Commerce 2019 Faraoni, Monica; Rialti, Riccardo; Zollo, Lamberto; Pellicelli, Anna Claudia
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model 2018 Martín-Consuegra, David; Faraoni, Monica*; Díaz, Estrella; Ranfagni, Silvia
Familiness constrains in the wine family firms of Tuscany 2008 C. Santini; M. Faraoni; A. Gilinsky