RED4MART: Reverse Engineering for Manufacturing Digital Archive to Enhance Advanced Craftsmanship Know-How and High-End Manufacturing Values

Craftsmanship is in demand more than ever and we can see its rising appeal within modern society. The storytelling of tangible and intangible aspects of a crafted object is what crafts are about in today’s western societies. The maker understands the need for his craft to have a valid purchase potential. Why is a crafted object worse paying for and what is the story engraved into it? This last paradigm brings a new aspect of crafts and reinforces the fact that crafts are valuable goods not only in the production process but also through the message and story it carries. Italian manufacture of home furnishings consists of a system of SMES that have undergone profound transformations in various aspects, particularly in the progressive juxtaposition of innovative technologies to traditional craft processes, developing examples of advanced craftsmanship. This transformation occurred as a result of the emergence of the need to optimize processes and production methods to improve time to market, to a market that is increasingly fluid and demanding. The design research of department DIDA of University of Florence for the company Savio Firmino and for the company Baldi is then inserted in this context.