In the scenario of food consumptions, we witness the consumer's growing consideration for the “convenience” attribute. Our study intends to understand the consumer behaviour towards convenienceprocessed foods by analysing in a single model the role of beliefs, personal traits, social influence and market availability. We applied a Structural Equation Model (SEM) to a representative sample of 426 Italian consumers. The results show a correlation between intention to consume convenience-processed foods and social influence, market availability and several personal traits, suggesting strategies for the development of the convenience food market.

Investigating the role of personal and context-related factors in convenience foods consumption / Contini, Caterina*; Boncinelli, Fabio; Gerini, Francesca; Scozzafava, Gabriele; Casini, Leonardo. - In: APPETITE. - ISSN 0195-6663. - ELETTRONICO. - 126:(2018), pp. 26-35. [10.1016/j.appet.2018.02.031]

Investigating the role of personal and context-related factors in convenience foods consumption

Contini, Caterina
;
Boncinelli, Fabio;Gerini, Francesca;Scozzafava, Gabriele;Casini, Leonardo
2018

Abstract

In the scenario of food consumptions, we witness the consumer's growing consideration for the “convenience” attribute. Our study intends to understand the consumer behaviour towards convenienceprocessed foods by analysing in a single model the role of beliefs, personal traits, social influence and market availability. We applied a Structural Equation Model (SEM) to a representative sample of 426 Italian consumers. The results show a correlation between intention to consume convenience-processed foods and social influence, market availability and several personal traits, suggesting strategies for the development of the convenience food market.
2018
126
26
35
Contini, Caterina*; Boncinelli, Fabio; Gerini, Francesca; Scozzafava, Gabriele; Casini, Leonardo
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1123426
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