Weaving the contemporary Actuality in the use of raw materials in the production chain of the fashion industry

Observing the contemporary fashion phenomena, we can notice a growing need for conscience, con- tamination, sharing and dissemination on the multiple aspects of environmental sustainability. This study has examined the fashion segment in the context of the development and production of new ma- terials, including fibers and fabrics generated from agri-food waste, from the replanting of traditional crops, reuse of materials, life cycle assessment and circular economy. The aim is to define, in this path, the designer role as a promoter for new strategies and production possibilities; this seems to embody in a hypothetical consumption model based on the ease of re-use of the materials used.