Linguistic and pragmatic procedures in the political discourse

According to Edelman (1987), the policy differs from other value assignment methods because language is used to legitimize the action and achieve immediate results, but it also gains the consent of the people. Social interaction takes place within a cultural context: the culture of a group is the way of life of the group – language, ways of perceiving, classifying and thinking, non-verbal forms of communication and social interaction, rules and conventions concerning behaviour, values and moral ideals, the technological level and standards of life, art, science, literature and history. The relations within a society are influenced by the different aspects of culture and conventions that regulate social behaviour, moral conventions on interpersonal behaviour, verbal and nonverbal means of communication, social, technical, etc. (cf. Argyle 1974 [1972], Noelle-Neumann 1984).