The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking are investigated in determining WBG purchase intentions.
New patterns in wine consumption: the wine by the glass trend / diletta acuti, valentina mazzoli, laura grazzini, rinaldo rinaldi. - In: BRITISH FOOD JOURNAL. - ISSN 0007-070X. - ELETTRONICO. - 122:(2020), pp. 2655-2669. [10.1108/BFJ-04-2019-0299]
New patterns in wine consumption: the wine by the glass trend
diletta acuti;valentina mazzoli;laura grazzini;rinaldo rinaldi
2020
Abstract
The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking are investigated in determining WBG purchase intentions.
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