The paper investigates the role of e-commerce for internationalization of luxury brands
E-commerce internationalization for top luxury fashion brands: some emerging strategic issues / Guercini Simone, Ranfagni Silvia, Runfola Andrea. - In: THE JOURNAL OF MANAGEMENT DEVELOPMENT. - ISSN 0262-1711. - ELETTRONICO. - 39:(2020), pp. 423-436. [10.1108/JMD-10-2019-0434]
E-commerce internationalization for top luxury fashion brands: some emerging strategic issues
Guercini Simone;Ranfagni Silvia;
2020
Abstract
The paper investigates the role of e-commerce for internationalization of luxury brands
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