The paper investigate the development of digital marketing in family businesses

Insights into the interface between entrepreneurial and digital marketing / Guercini Simone, Milanesi Matilde, Ranfagni Silvia. - ELETTRONICO. - (2018), pp. 1-15. (Gamma Marketing Conference Tokyo 26-29 July).

Insights into the interface between entrepreneurial and digital marketing

Guercini Simone;Milanesi Matilde;Ranfagni Silvia
2018

Abstract

The paper investigate the development of digital marketing in family businesses
2018
Gamma Marketing Conference
Gamma Marketing Conference
Tokyo
26-29 July
Goal 8: Decent work and economic growth
Guercini Simone; Milanesi Matilde; Ranfagni Silvia
4a - Articolo in atti di congresso
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1213720
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