Discusses the internationalization strategies and business models of luxury fashion SMEs Provides numerous examples and six in-depth case studies of Italian luxury fashion SMEs Explores the motives for internationalization, entry modes, liabilities, and the implications for the business model
Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs / Runfola A.; Milanesi M; Guercini S.. - STAMPA. - (2022).
Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs
Runfola A.;Milanesi M;Guercini S.
2022
Abstract
Discusses the internationalization strategies and business models of luxury fashion SMEs Provides numerous examples and six in-depth case studies of Italian luxury fashion SMEs Explores the motives for internationalization, entry modes, liabilities, and the implications for the business model
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