Generative Product Design Processes: Humans and Machines Towards a Symbiotic Balance

Design processes managed by algorithms provide solutions and improvements in terms of efficiency, performance, choice of materials, and cost optimization. It is a whole new approach to industrial design in which artificial intelligence participates directly in the design processes. The paper aims to investigate the way we design through algorithms, and consequent changes in thoughts, approaches, and generation of ideas that are rising determining new ways of defining things and their relations.