Discusses the internationalization strategies and business models of luxury fashion SMEs. Provides numerous examples and six in-depth case studies of Italian luxury fashion SMEs. Explores the motives for internationalization, entry modes, liabilities, and the implications for the business model
Internationalization of luxury fashion firms. Examining the business model of the SMEs / Andrea Runfola; Matilde Milanesi; Simone Guercini. - STAMPA. - (2022).
Internationalization of luxury fashion firms. Examining the business model of the SMEs
Andrea Runfola;Matilde Milanesi;Simone Guercini
2022
Abstract
Discusses the internationalization strategies and business models of luxury fashion SMEs. Provides numerous examples and six in-depth case studies of Italian luxury fashion SMEs. Explores the motives for internationalization, entry modes, liabilities, and the implications for the business model
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