Fashion Design Streetwear: a medium to communicate ideas from subcultures

Starting from the assumption that there is a circularity of ideas among design, fashion, artistic currents, and socio-political events, it is possible to state that these ideas influence the design of products and fashion. The paper proposes a reflection on the emerging phenomena of the last decades to better understand the streetwear phenomenon and its multidisciplinary relations. The new generations, who are particularly sensible to contemporary changes, communicate their ideas through new clothing languages. In the field of fashion, streetwear has been established for some years as an expression of the contemporary and forerunner of the trends of the next future.