The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Marketing Automation and Decision Making. The Role of Heuristics and AI in Marketing / Guercini S.. - ELETTRONICO. - (2023).
Marketing Automation and Decision Making. The Role of Heuristics and AI in Marketing
Guercini S.
2023
Abstract
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
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