Material and Immaterial Landscapes of Fashion. Enhancing Textile Waste and Sustainable Communication in the Production Chain

The contribution explores the material and immaterial landscapes of fashion, particularly with reference to the Italian context. On one hand, it focuses on the material landscapes, analyzing the manufacturing and production reality through the added value of textile waste in the supply chain. On the other hand, the immaterial landscapes concentrate on aspects of sustainable communication and the promotion of fashion products. By examining fashion as a complex system of production, consumption, and communication, the importance of promoting sustainable practices that consider not only the physical materials used but also the cultural and social impact of the industry is highlighted. In this context, textile waste emerges as an opportunity to strengthen sustainability through recycling, reusing, and valorizing existing materials. Sustainable communication thus becomes a means to convey the ethical and environmental values behind fashion products, encouraging greater awareness and responsibility from both consumers and producers.