This contribution aims to outline the processes and outcomes of a milestone in modern and contemporary showroom exhibition design, that of the Olivetti showroom in New York, 500 Park Avenue, presenting the results of research conducted on almost entirely unpublished primary sources. In particular, it analyzes and reconstructs projects by Ettore Sottsass, Jacques Famery, Bruno Scagliola, George Sowden, George Nelson and Hans von Klier, developed from 1969 to 1975.
New York, 500 Park Avenue. The projects by Ettore Sottsass, George Nelson and Hans von Klier for the Olivetti showroom / davide turrini. - STAMPA. - (2022), pp. 86-101.
New York, 500 Park Avenue. The projects by Ettore Sottsass, George Nelson and Hans von Klier for the Olivetti showroom
davide turrini
2022
Abstract
This contribution aims to outline the processes and outcomes of a milestone in modern and contemporary showroom exhibition design, that of the Olivetti showroom in New York, 500 Park Avenue, presenting the results of research conducted on almost entirely unpublished primary sources. In particular, it analyzes and reconstructs projects by Ettore Sottsass, Jacques Famery, Bruno Scagliola, George Sowden, George Nelson and Hans von Klier, developed from 1969 to 1975.
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