Lo storytelling immersivo tra prospettive non convenzionali e visioni future

This contribution aims to highlight the disruptive role of Communication Design thanks to its ability to influence, question, and redefine the perception of emerging issues on social, environmental, and economic matters. In this context, advanced digital technologies (XR - VR, AR, MR) can play a fundamental role thanks to the possibility of designing engaging communication that allows users to immerse themselves completely in narratives, overcoming the limitations of two-dimensional vision and involving the bodily sphere (embodiment). This ap- proach allows, in other words, to exploit advanced digital technologies to create experiences that not only convey information but aim above all to adopt proactive behaviors in the face of current and future challenges. This approach, which we could define as Transformative & Immersive Storytelling Design, allows for emotional, multisensory, and cognitive engagement that pushes users to explore new perspectives, thus fostering the development of a critical and reflective consciousness.