The Immaterial Transparency of Fashion. The Role of Ecodesign in the Sustainable Transition Through the Case Study of Endelea

In the contemporary era, fashion has become a powerful means of per- sonal and collective expression, reflecting social, economic, and cultural dynam- ics. The materiality of clothing holds deep meanings, but digitalization is introduc- ing a significant immaterial dimension. A notable example is the digital product passport, an innovative technology aimed at improving traceability and trans- parency throughout the production chain, promoting sustainable practices in the fashion industry. This tool allows consumers to access detailed information about the origin of materials, production conditions, and environmental certifications, thereby contributing to more conscious and responsible consumption choices. Relying on ecodesign practices for product design is crucial to reducing environ- mental impact. This includes selecting biodegradable materials, optimizing pro- duction processes, and efficiently managing waste, thus extending the useful life of products. Integrating these practices not only addresses growing environmental concerns but also offers opportunities for innovation and new business models. Sustainable fashion, therefore, is not just a temporary trend but represents a move- ment towards a more responsible and aware future. The combination of advanced digital technologies and ecodesign practices provides a concrete and necessary response to contemporary environmental challenges, guiding the fashion industry towards a sustainable and resilient transformation.